News & Events

Shopper in a grocery aisle holding a phone with social posts in one hand and a Mi Sedaap noodle pack in the other

What UGC and Social Buzz Tell Grocery Buyers Be...

Grocery buyers check social proof before they take a meeting. Here is how UGC signals in the instant noodle category become a buyer-ready sell sheet.

What UGC and Social Buzz Tell Grocery Buyers Be...

Grocery buyers check social proof before they take a meeting. Here is how UGC signals in the instant noodle category become a buyer-ready sell sheet.

Stocking Ahead of the Season: Why Fall and Holiday Party Snacking Is Buyers Next Big Window

Stocking Ahead of the Season: Why Fall and Holi...

Picture a category manager in mid-July, standing in front of a Q4 planogram. Same chips. Same chocolate bars. Same nuts that have occupied those shelves for three years running. There...

Stocking Ahead of the Season: Why Fall and Holi...

Picture a category manager in mid-July, standing in front of a Q4 planogram. Same chips. Same chocolate bars. Same nuts that have occupied those shelves for three years running. There...

A Slow Morning Ritual Built Around a Warm Bowl of Mi Sedaap Soto

A Slow Morning Ritual Built Around a Warm Bowl ...

Before the house wakes and the day makes its demands, there is a window of quiet that belongs to you. Mi Sedaap Soto fills that window with warm halal chicken...

A Slow Morning Ritual Built Around a Warm Bowl ...

Before the house wakes and the day makes its demands, there is a window of quiet that belongs to you. Mi Sedaap Soto fills that window with warm halal chicken...

That Face You Make on the First Bite of Mi Sedaap

That Face You Make on the First Bite of Mi Sedaap

Mi sedaap noodles hit different from the first bite. Bold halal-certified Indonesian instant noodles that make your face do something you did not plan. Try them now.

That Face You Make on the First Bite of Mi Sedaap

Mi sedaap noodles hit different from the first bite. Bold halal-certified Indonesian instant noodles that make your face do something you did not plan. Try them now.

10 SKUs, One Order: How Mi Sedaap Simplifies Multi-Format Noodle Category Planning

10 SKUs, One Order: How Mi Sedaap Simplifies Mu...

Category managers already know the pain. Five vendor contacts, three invoices, two compliance reviews, and a planogram that still has gaps. The Asian food and beverage aisle deserves better, and...

10 SKUs, One Order: How Mi Sedaap Simplifies Mu...

Category managers already know the pain. Five vendor contacts, three invoices, two compliance reviews, and a planogram that still has gaps. The Asian food and beverage aisle deserves better, and...

Why Mi Sedaap Mi Goreng Has Become Our Family's Weeknight Dinner Ritual

Why Mi Sedaap Mi Goreng Has Become Our Family's...

When Tuesday evening hits and everyone is hungry and the kitchen is already loud, Mi Sedaap Mi Goreng is the answer simmering on the stove. In five minutes you get...

Why Mi Sedaap Mi Goreng Has Become Our Family's...

When Tuesday evening hits and everyone is hungry and the kitchen is already loud, Mi Sedaap Mi Goreng is the answer simmering on the stove. In five minutes you get...

How to Cook

1. MICROWAVE

2. STOVE

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